Waite of A.V Club wrote that ''Love' sends you tumbling through space', calling it a 'stunning sci-fi video'. It was directed by Rich Lee.ĭaniel Kreps of Rolling Stone called the video 'dreamy', while writing that the clip 'alternates between black-and-white and washed-out color, Del Rey sings 'Love' juxtaposed with footage of people 'young and in love.' Kelsey J. Towards the end of the video, Del Rey is also seen performing with her band on the surface of the moon, with the camera turning to the sky, where a symbolic black hole can be seen. As Del Rey sings the chorus, the video fades into color, and scenes of the couples floating through the solar system in their cars and alone. The music video begins in black and white, showing Del Rey singing on stage in front of a small audience, intercut with young adult couples getting ready for a day at the beach. The music video garnered over 19 million views within a week. Shortly after the livestream it was made available on YouTube.

On February 20, 2017, Del Rey announced the music video on an Instagram livestream. Del Rey's hairstylist, Anna Cofone, also shared photos of her makeup kit on set on Instagram, which she later deleted. The music video was in production in June 2016, as reported by. 5 on Rock Streaming Songs (6.6 million domestic streams). 1 on Rock Digital Song Sales (46,000 downloads sold, according to Nielsen Music) and at No. 44 on the Billboard Hot 100, making it her highest-charting song on the chart since Ultraviolence's lead single, ' West Coast'.

Pitchfork listed 'Love' as the 28th-best song of 2017 in their annual ranking. Daniel Kreps of Rolling Stone called the song 'anthemic' and Frank Guan of Vulture called 'Love' 'marvellously good'. Eve Barlow of Pitchfork wrote that ''Love' is an ode to allowing yourself to feel' and that it 'reassures the listener that the feeling can still lift, that love can still conquer.' Barlow also gave the song the Best New Track designation. Its release was first teased with promotional posters hung in Los Angeles on February 17, after which the release date was pushed up due to leaked versions of the song surfacing online the same day. The song was written and produced by Del Rey, Benny Blanco, Emile Haynie and Rick Nowels, with additional production by Kieron Menzies.

It was released on February 18, 2017, by Polydor Records and Interscope Records, as the lead single from her fifth studio album, Lust for Life (2017). ' Love' is a song by the American singer Lana Del Rey.

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