Essentially, the higher your baseline level of health is, the more likely you are to achieve flow on the regular.”įorrelli, a naturopathic physician and Flume CEO, knows about supplements and the health rewards of movement. She goes on to explain, “While a supplement cannot induce the flow state on its own since individuals must consciously direct their energy toward a challenging activity they are skilled at and set their own performance goals, certain botanicals known as nootropics can support an essential requirement, namely focus and concentration. Other botanicals called adaptogens can help remove barriers to flow like stress, low energy, lack of sleep and physical discomfort. The brand’s mission is to inspire users to get outdoors, immerse themselves in nature and move their bodies to activate the flow state - which has the benefits of improving performance while enhancing experience and wellbeing both on and off the trail. Says Forrelli, “Anyone with an active lifestyle can reap the benefits of our products.”

Flow is an evolutionary reward for movement and one of the most pleasurable drivers of health available to us.”įlume’s focus on plant-based ingredients, wellness, and the joy of the athletic pursuit is in stark contrast to the sports-nutrition industry’s obsession with measurable performance and reliance on synthetic ingredients. On top of the immediate performance and mood-boosting benefits, research shows that people who experience flow regularly enjoy happier lives along with greater physical and mental wellbeing. “In flow, the body is flooded with reward chemicals like dopamine, endorphins and anandamide (also known as the bliss molecule), that make you feel amazing both physically and mentally - a natural 'high' of sorts. Taryn Forrelli, Flume’s co-founder and product formulator. “The euphoric feeling of flow is what keeps many athletes, especially those engaged in adventure sports like trail running, mountain biking and surfing, motivated to keep refining their skills and seeking out new challenges.” Explains Dr. Removing barriers to the flow state allows athletes to relish the experience of their pursuits, break through mental and physical limitations and enjoy myriad health benefits. The suite of complementary products, FLOW, BASK and DRIFT, relies on science-backed botanicals, including those known as adaptogens and nootropics, to enhance pre-workout energy and focus, speed post-workout recovery and support restorative sleep.

13, 2021 (GLOBE NEWSWIRE) - Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal mental state where you feel and perform your best.

Flume instagram closing on launch